Evolve Products is a fictitious brand I created that represented rejuvenation, natural feeling, and innovative products. The major selling point for this brand would be that it's organic. I didn't want to use any elements that dealt with nature but to depict the evolving of your hair and your look. The fonts I used were Century Gothic and Gill Sans.
I wanted to keep my identity simple and clean. I was looking to create contrast with the repeating K's, a figure/ground relationship, and logo that would be easy to remember - not over complicationed. My signature is basic Myriad.
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These were introductory logos to experiment with figure/ground relationship, traditional, contrast, and geometric logos. We had to choose a company solely with acronyms to help us with the basics of a well-designed logo.
